LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. The singer’s sudden absence prompts instant panic from his friends including Ludacris, Lil Jon and Taraji P. Henson, sparking a search at various Las Vegas landmarks.
Ultimately, Usher is found splashing water while dancing in a Caesar’s Palace fountain in the seven-minute film “Where’s Usher!?” It’s one of the many creative projects from Apple Music, which has made a concerted effort to amplify the anticipation around Sunday’s halftime show.
Since Apple Music became the halftime show sponsor, the streaming service is pushing to leave an influential mark like never before.
